Walmart Seller Fee Calculator
Calculate your Walmart marketplace fees including referral fees and Walmart Fulfillment Services (WFS) costs. Optimize your pricing strategy and maximize profitability on Walmart.com.
Note: This calculator provides estimates based on Walmart's standard fee structure. Electronics and grocery items have lower referral fees (8%), while most other categories are 15%.
Tip: Walmart Fulfillment Services (WFS) can help you reach more customers with faster shipping, but factor in the fulfillment fees when pricing your products.
Pro Tip: Walmart prioritizes fast shipping. Items eligible for 2-day delivery get better visibility in search results.
Why Sell on Walmart Marketplace?
Walmart Marketplace is rapidly growing as a major e-commerce platform in the United States. With Walmart's trusted brand and massive customer base, sellers can reach millions of shoppers. The platform offers competitive fee structures and fulfillment options to help you grow your business.
Walmart Marketplace Fee Structure
Referral Fees
Walmart charges a referral fee as a percentage of the selling price, which varies by product category:
- Electronics & Grocery: 8% referral fee (Lowest rates)
- Automotive: 12% referral fee
- Most Other Categories: 15% referral fee (Clothing, Home, Toys, Health & Beauty, etc.)
Walmart Fulfillment Services (WFS)
If you choose to use Walmart Fulfillment Services, Walmart handles storage, packing, and shipping. WFS fees are based on product weight and shipping zone:
- Local Shipping (Same State): Starting at $3.50
- Regional Shipping (Nearby States): Starting at $4.50
- National Shipping (Cross Country): Starting at $6.00
- Additional weight charges apply for items over 1 lb
Benefits of Selling on Walmart
- Trusted Brand: Leverage Walmart's reputation for quality and value
- Growing Platform: Less competition compared to Amazon, easier to stand out
- Free to Join: No monthly subscription fees or setup costs
- Competitive Fees: Lower referral fees for electronics and grocery (8%)
- WFS Option: Professional fulfillment service for better customer experience
- Fast Shipping Priority: 2-day shipping items get better visibility
Seller Fulfilled vs WFS
Seller Fulfilled
You handle all storage, packing, and shipping yourself. This option:
- No fulfillment fees
- Full control over inventory and shipping
- You must provide tracking and meet shipping SLAs
- Best for sellers with existing logistics infrastructure
Walmart Fulfillment Services (WFS)
Walmart manages your inventory and ships orders for you. This option:
- Fulfillment fees apply based on weight and distance
- Access to Walmart's fast shipping network
- Automatic eligibility for 2-day delivery
- Better search visibility and conversion rates
- Ideal for scaling your business without logistics overhead
Tips to Maximize Walmart Profits
- Focus on Low-Fee Categories: Electronics and grocery have 8% fees vs 15% for other categories
- Optimize for 2-Day Delivery: Use WFS or ensure you can ship within 2 days
- Competitive Pricing: Walmart's algorithm favors competitive prices
- High-Quality Images: Use professional product photos to increase conversions
- Detailed Descriptions: Provide complete product information and specifications
- Maintain Good Metrics: Keep order defect rate low and on-time shipping high
- Use Buy Box Strategy: Price competitively to win the Buy Box
Walmart Marketplace Requirements
To sell on Walmart Marketplace, you must:
- Be a U.S.-based business with a U.S. Tax ID
- Have a product catalog with UPCs/GTINs
- Demonstrate ability to ship orders within 2 business days
- Maintain high customer service standards
- Pass Walmart's seller application review process
Frequently Asked Questions
Is there a monthly fee to sell on Walmart?
No, Walmart Marketplace does not charge monthly subscription fees. You only pay referral fees on successful sales and optional WFS fees if you use their fulfillment service.
How does Walmart compare to Amazon?
Walmart has lower competition, no monthly fees, and competitive referral rates. However, Amazon has higher traffic. Many sellers use both platforms to maximize reach.
What is the Buy Box on Walmart?
The Buy Box is the default "Add to Cart" button. Winning it requires competitive pricing, fast shipping, good seller metrics, and product availability.
Can I use WFS for all products?
Most products are eligible for WFS, but there are restrictions on hazardous materials, oversized items, and certain categories. Check Walmart's WFS guidelines for specific requirements.
How do I get paid on Walmart?
Walmart pays sellers every two weeks via direct deposit. Payments include all sales from the previous period minus fees and any refunds or chargebacks.
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